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Large players have rolled out products like ChatGPT personal shoppers to increase purchase rates, but quick chat response timing is imperative to actually make an impact.
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"A fully conversational online shopping experience might take some time to materialize, and it isn’t yet clear whether the switch will be worth it. For one, online shoppers are impatient, and LLMs still take a relatively long time to spit out responses. Google previously found that, as page-load time goes from 1 second to 5 seconds, the probability of a user bouncing away increases 90%."
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