"Our mission is simple: we want to make fertility care accessible and affordable for everyone," said Laura J. McDonald, co-founder of Flora Fertility. "With our unique solution, women and families can proactively safeguard their reproductive future. The overwhelming response we've received demonstrates how deeply this resonates with future policyholders."

https://www.nbc4i.com/business/press-releases/cision/20241003LA22345/flora-fertility-closes-1-5m-pre-seed-funding-to-revolutionize-fertility-insurance/#:~:text=CALGARY%2C%20AB%2C%20Oct.,funding%20round%2C%20raising%20%241.5M.