Fidelity Labs has launched "StockCity", an Oculus Rift powered virtual-reality view of an investor's portfolio. StockCity turns financial data into a three-dimensional cityscape where the height of the buildings indicates stock price, and company stocks are placed in different areas of the map, or market sectors. Take your motion sickness pills before strapping it on..
Fidelity is not claiming to have solved any actual problems with the app. But with $2 trillion under management, it wants to get ahead of how new interfaces might be used. “We have a hypothesis that virtual reality will take off in the consumer set in the next three to five years, so therefore we want to understand the technology,” says Hadley Stern, vice president at Fidelity Labs, a research wing of the brokerage company. “We want to get their feedback on this and start to think: how would active traders and other investors use virtual worlds to understand data?”