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TikTok influencers in the UK are dropping out of the company’s ecommerce programme, complaining of poor pay, long hours and promoting cheap products, in the latest signal that the company’s “livestream shopping” model is struggling to take off worldwide.
Several so-called “content creators” with large online followings have told the Financial Times they have abandoned the project in recent weeks, complaining that their pay had been cut, while limited stock and shipping issues had resulted in abusive comments being directed at them. “We are promised the world as creators and then told [we’re] not going to be getting that much,” said Carolina Are, who is among the influencers to stop selling through TikTok Shop. “[That is] emblematic of how little TikTok cares.”
https://www.ft.com/content/4d6972fd-058e-4bfa-b135-22f7de829e88
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