Tell us about your product or service. Slice Labs is an insurtech startup providing on-demand insurance to the on-demand economy. Think Uber, Lyft, Airbnb, Homeaway, Instacart, Taskrabbit Thumbtack, etc. We provide insurance that is purchased only when they need it, in line with how they earn their income and with the same ease. What inspired you to start the company? My cofounders Stuart Baserman, Ernest Hursh, and I were tired of the broken insurance model. We wanted to create an insurance experience that they we would want for ourselves – easy, transparent, intuitive, frictionless, affordable, etc. so we set out to re-imagine insurance. We landed on insurance that is bought for the time one needs it.

http://www.alleywatch.com/2016/11/nyc-startup-just-raised-demand-insurance-demand-workers/