“We think seniors are the most exciting market in financial services today,” said Kai Stinchcombe, True Link’s chief executive. “Half of the wealth in the U.S. is owned by people 59 years and over, and as baby boomers retire, the tidal wave is only growing. Over the last few years, we’ve seen the role that technology can play in helping today’s retirees live the independent, fulfilling lives they deserve.” The company plans on using the funds to accelerate its growth, specifically around marketing its software tools that are used to oversee benefits eligibility and its debit card product. It is also gearing up to launch its online financial advisory service.

http://venturebeat.com/2016/11/21/true-link-financial-raises-3-6-million-more-to-further-help-retirees-protect-their-money/