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Goldman winds down Clarity Money to focus on Marcus Insights

Due to close on March 5th, the app and website wind down follows the bank’s gradual transition of Clarity Money’s “best” features to the Marcus app. This year, the plan is to launch a checking account with Marqeta, as well as an investing service, under the Marcus brand. These features would see Marcus take on both challenger banks and digital, fee-free investment platforms in one fell swoop.

“A lot of our thinking for Marcus Insights was informed by the experience we had at Clarity Money and what we know customers care about,” Adam Dell, Marcus’ head of product, told CNBC last year.

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goldman sachs, marcus, pfm, wealth management